Graphic Design
Appalachian State Football
Rebuilding the visual identity of a championship Division I football program.
- Client
- App State Athletics
- Role
- Lead Creative Designer
- Discipline
- Graphic Design
- Year
- 2017–2019
In 2017, I joined App State Football as Lead Creative Designer, overseeing graphics and social media production for the program. The role focused on strengthening the program’s visual identity and supporting recruitment. Throughout each season I designed posters, apparel, social media content, and recruiting materials, and maintained the @AppState_FB social media accounts, which reach tens of thousands of followers.
To keep the work consistent across a high volume of output, I created a style guide for the program’s graphics.
In 2018, I worked with Appalachian State University Athletics on a rebrand of the department. I also designed logos, including those shown here, for use across marketing, advertising, and print.
