All work
Product Design
Product Design
Project Creo
An enterprise CMS that enables sales teams to produce client-ready page mockups.
- Client
- WebMD / Medscape
- Role
- Design Lead
- Discipline
- Product Design
Project Creo enables the Medscape sales team to quickly produce mock destination pages with real content, so representatives without technical experience can show clients exactly what they are purchasing. The goal was to improve sales efficiency and, in turn, revenue.
I set the product strategy and led the design, from wireframes through prototypes. Working remotely during the COVID-19 pandemic with product managers and designers, we identified problems early and iterated quickly toward a versatile, finished application.
